Buyer Readiness Index™

Live meter tracking emotional readiness, guiding when to close or hold back.

Buyer Readiness Index™ is a live meter of emotional willingness to engage.

It reads signals in real time, scores receptiveness, and recommends the right move—advance, hold back, or “no close” with a softer micro-commitment.

Right ask. Right moment. Right outcome.

Buyer Readiness Index™

Know when to ask—and how much to ask.

Sense: read sentiment, timing, and role-based risk cues
Score: 0–100 readiness mapped to green/amber/red states
Signal: on-screen prompts—advance, hold, or “no close”
Suggest: exact language for the right next step

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See how it works

See your pipeline’s readiness heatmap. Try a 14-day readiness pilot on two sequences.

Why It Matters:

A good offer at the wrong moment is still a no. Buyer Readiness Index™ aligns your ask with the buyer’s state—protecting trust when it’s low and capturing momentum when it’s high.

Value Props

✓ Right ask, right moment—less pressure, more progress

✓ Fewer stalls and “check back next quarter” dead ends

✓ Protects margin by timing the close (not discounting it)

✓ Learns from outcomes to refine future guidance

Use Cases

✓ Cold outbound triage: prioritize green threads for fast meetings

✓ Discovery pacing: hold back when signals are low, deepen proof

✓ Multi-threading: tailor asks by stakeholder (finance vs. IT vs. user)

✓ Renewals/expansion: time price and scope conversations to readiness

✓ Pipeline focus: readiness heatmap for daily rep and manager views

“How It Works” Steps

1. Detect signals: sentiment, response latency, message depth, objection type, role/seniority

2. Score readiness: 0–100 mapped to trust triggers (control, proof, clarity, warmth, speed)

3. Guide action: “advance,” “hold,” or “no close,” with a calibrated ask

4. Adapt in real time as replies and call cues change

5. Learn from outcomes to sharpen future recommendations